Dote appoints COO for US expansion

Innovative parenting tech brand Dote, based in Manchester, has launched its Series A funding round to fuel growth and global expansion, while appointing Avril Murphy as chief operating officer to lead its entry into the US market.

Avril, formerly general manager and chief revenue officer at Owlet Baby Care, brings extensive expertise in scaling international consumer tech brands. 

In her new role, she will focus on establishing Dote’s US presence, forming strategic partnerships, and driving investor outreach.

Avril said: “Joining Dote at this exciting stage feels like an incredible opportunity. 

“The team’s commitment to innovation and creating meaningful solutions for parents is inspiring, and I’m thrilled to help shape the brand’s US strategy while contributing to its global growth. 

“Dote’s potential is immense, and I’m eager to help bring this transformative ecosystem to more families.”

Ste Senior, founder of Dote, added: “We’ve had phenomenal feedback from partners, investors, and parents on our product ecosystem, which reinforces the belief in Dote’s potential to transform the parenting experience. 

“Launching our Series A funding round marks a pivotal moment for us as we build the foundation to expand globally and deliver our technology to parents everywhere.

“Appointing Avril is a crucial step in this journey. 

“Her extensive experience in scaling businesses internationally and driving innovation in underserved markets makes her the ideal choice to lead our US expansion. 

“With her leadership, we’ll strengthen our growth strategy while staying true to our mission of supporting parents with groundbreaking technology.”

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