Pragmatic Semiconductor appoints new SVP for commercial growth

Flexible semiconductor pioneer Pragmatic Semiconductor has named James Davey as senior vice president of sales, business development & product management, succeeding Alastair Hanlon, who will remain in an advisory role.

James brings over 24 years of experience in the semiconductor and technology sectors. Most recently, he served as vice president, EMEA at eInfochips, where he led commercial sales across diverse end markets. His previous leadership roles include positions at Arrow Electronics, Cadence Design Systems, and Microchip Technology, focusing on revenue growth, market expansion and strategic partnerships.

At Cambridge-based Pragmatic, James will lead efforts to drive scalable solutions in sustainable edge and item-level intelligence, bolstering the company’s commercial ambitions.

He said: “I am excited to join Pragmatic Semiconductor at this pivotal moment.

“Pragmatic's FlexIC technology, combined with its broader capabilities for sustainable semiconductor and foundry innovation, uniquely positions the company to redefine the industry landscape.

“The ability to deliver scalable, flexible, and cost-effective solutions opens up significant opportunities for market growth and leadership."

David Moore, chief executive officer at Pragmatic Semiconductor, added: "I am delighted to welcome James to the executive management team at Pragmatic Semiconductor to lead our global commercial activities as we deliver our innovative FlexIC technology through our products, platforms and advanced manufacturing to service global customer demand.

“James’ extensive industry experience, leadership skills, and solid track record of building and scaling international commercial success will be critical in driving the company’s next phase of growth.”

“I would like to personally thank Alastair for his committed leadership over the past seven years.

“He’s made significant contributions to the company in expanding our business opportunity and building our talented commercial team. I look forward to his continued support.”

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